A warm welcome to our guests at our September SBNG after work networking meeting in the NEXUS Hub in Wyong. We’re always happy to see new faces joining us. If the timing of our breakfast meetings doesn’t work for you then these more casual after work meetings are a great opportunity to catch up with what’s going on in your local community. The topic for this meeting “How to Easily Create Quality Videos to Market Your Business” was presented by Gary Burgess of www.garyburgess.com.au and, going by the copious notes that were taken by the attendees, he certainly gave everyone plenty of food for thought. Using the many tips that Gary included in his presentation means that Mastering Video Marketing will be a lot easier for many of us.
Here is a synopsis of the presentation.
Most of us are by now well aware of the fact that video plays a major part in online marketing. The reasons for this as pointed out by Gary are:
- Video Builds Trust
It is a more effective medium to gain the trust of your viewers and potential customers as it can express the real, authentic you.
- Video Creates Greater Understanding
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
- Video Can Generate More Leads
As an example – Real estate listings with video receive 403% more inquiries than those which do not include video
- Video Can Increase Sales
Marketers who use video grow revenue 49% faster than non-video user
Still images have been around in social media for a long time and will be there for quite some time to come yet but did you know that video generates 135% more organic reach than images? Not only that, with native video you attract another 10% reach on Facebook and on Twitter you can have up to 6 times more retweets with video then what you get with images. This is enough reason to take video serious in your marketing strategies.
Creating quality videos was once upon something that required expensive equipment and expertise as a film maker. This is no longer the case. These days you can create excellent quality video using a digital SLR camera or your phone. Simpler still, you can create video without filming at all using stock video from suppliers such as videezy.com and using video web service such as biteable.com.
Some of the most important facts to be aware of when creating your videos are highlighted in these two slides that were included in Gary’s presentation.
Thank you Gary for a very informative presentation about “How to Easily Create Quality Videos to Market Your Business”. It has made the prospect of mastering video marketing a lot less daunting for many of us.
For further information and/or assistance with the creation of quality videos to market your business please contact Gary directly
posted in: Video Marketing
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